The setting
Roadside signage is read as part of a much larger scene. Clear brand shapes, strong contrast and scale give the pylon its presence.
Project / The finished details
Multi-brand pylon signage in Palapye, with photographs of the structure and finished sign.

Behind the work
Explore the photographs and brand details in this project collection.
Behind the project
At Palapye, the multi-brand roadside pylon brings Steers and Debonairs together in a single vertical landmark.
Roadside signage is read as part of a much larger scene. Clear brand shapes, strong contrast and scale give the pylon its presence.
The collection includes the exposed supporting structure as well as the completed branded faces, offering a view of the work behind the finished sign.
Different angles and lighting conditions change the way a sign is seen. These photographs move from the framework to the recognisable roadside identity.
The details make the difference
Open a photograph for the full view.
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